Intelligent Pricing for Better Banks


CEO Insights for Home Equity Portfolio Growth


As home values rebound in much of the country, banks are taking a renewed interest in their home equity portfolios. Ironically, stubbornly low rates and other factors are leading to portfolio run off even as consumer interest grows. To stop the balance outflow and grow a sustainable home equity portfolio, banks are leveraging their CEO (customer engagement optimization) to understand customer behavior at every stage of the account lifecycle.


  • The key trends and insights impacting home equity lending

  • How to influence customer behavior to improve results at all stages of the home equity lending relationship

  • Why customers are choosing marketplace lenders


  1. Learn how to stop portfolio runoff by addressing every stage of the customer life cycle

  2. Gain industry insights that will help you build a profitable home equity portfolio

  3. Be inspired to introduce a spirit of innovation in your home equity lending strategy


Watch the Webinar


Rutger van Faassen
Vice President of Lending at Nomis Solutions

As VP of Lending, Rutger works with clients to implement best-in-class pricing and profitability management tools and business processes. He brings broad experience in international retail lending to Nomis clients. Prior to joining Nomis in 2008, Rutger was a Vice President at ABN AMRO Mortgage Group responsible for strategy definition for Correspondent Lending. During his ten years at ABN AMRO Rutger was also responsible for setting up mortgage businesses in different European markets.  At Nomis, Rutger has successfully been helping lenders globally implement price optimization solutions that generate proven benefits.


Shaun Richardson
Senior Vice President at Icon Advisory Services

Mr. Richardson is a Senior Vice President at Icon Advisory Group, Ltd.  He joined Icon in 2005 after spending 10 years consulting with Fortune 500 companies focused on business strategy and data analytics in various industries including financial services, supply chain, manufacturing, and telecommunications.  He is a graduate of Texas Tech University with a Master of Science degree.  In his time at Icon, Mr. Richardson has helped grow innovative analytical services for mortgage and consumer lending clients focused on creating actionable, near-real time pricing and volume analytics.